Hello!

. With over 10 years as a consultant, I take ideas from concept to execution, working hand-in-hand with cross-functional teams and external partners. I don't just brainstorm, I get results – my focus on collaboration and efficiency boosted workflows by 50% thanks to custom solutions I developed. I oversee all stages of integrated content production, providing creative direction for shoots, design, and copy. And on top of tracking teams, I manage multi-million dollar budgets with a keen eye, maximizing return on investment. This meticulous attention to detail ensures every project aligns with brand goals and delivers impactful results for a diverse range of B2C and B2B clients across various industries. I bring the strategic thinking and the execution muscle, making sure every campaign hits the mark.

. I didn't just lead the creative operations team at Coursera – I transformed the creative department through times of reorganization and change while increasing capacity and driving results. We implemented innovative workflow solutions that skyrocketed creative output by up to 75%, getting products to market much faster. But speed wasn't the only focus – I championed efficient resource management and task prioritization to make sure business critical initiatives were given priority. This ensured top-notch work from designers, writers, and engineers, all while hitting launch deadlines and budgets. Keeping a watchful eye on potential roadblocks was key, and I proactively identified and mitigated risks to ensure seamless campaign execution under tight timelines.

. In my second role at Hearst, I was promoted to support their in-house agency, iCrossing, where I built the creative operations function from the ground up. With my specialty in custom processes and workflows, I streamlined photo and video production for global marketing campaigns and internal branding, generating high-quality creative assets that aligned with brand strategies. Across the creative department, I played a pivotal role in allocating resources for all projects, ensuring all copy and design assignments were scoped, scheduled, and staffed perfectly to hit deadlines and budgets. While at the same time, I partnered with cross-functional teams to constantly optimize campaign workflows, maximizing overall effectiveness, and exceeding client expectations.

. As part of Hearstmade, I was brought on to lead creative production for Dermstore's captivating monthly paid media campaigns for this dynamic studio. Coming to the role with an established background in beauty, I leveraged my experience to ensure brand consistency, hitting marketing goals by leading a creative team through a collaborative and efficient workflow I designed. Streamlining the process wasn't enough – I also juggled multiple projects with master timelines I created, guaranteeing everything landed on time. But it's not just about speed – maintaining brand identity is crucial. That's why I implemented a rigorous review and approval process for all creative assets, making sure every piece aligned perfectly with campaign objectives.

. I led the creative charge at BuzzFeed, overseeing creative operations across all of their seven brands! As Associate Director of Creative Operations, I oversaw a team of creatives, budgets, and timelines for all design programs, ensuring consistent brand messaging across the globe. But I wasn't just focused on execution – I used data insights to spot market opportunities, launching licensed products and white-label brands, expanding BuzzFeed's reach. Collaboration in this role was key, so I worked with global leaders across the company to optimize workflows, leading to a significant boost in content output and brand consistency. Managing a team of internal creatives, vendors, and freelancers was part of the gig, ensuring everything landed on time and on budget. In short, I was the bridge between creative vision and strategic execution, helping BuzzFeed stay ahead of the curve.

. At Jo Malone London, as the Senior Manager of Global Creative Operations, I spearheaded the development of all digital creative assets for the brand, meticulously ensuring alignment with global campaigns and brand identity. I led a team of designers and copywriters, crafting compelling copy for all our digital campaigns and e-commerce touchpoints. To streamline campaign execution, I established and meticulously tracked a two-year content calendar, encompassing everything from product development timelines to launch events. This calendar served as the linchpin, fostering collaboration and ensuring all siloed business units functioned as a unified force. My ability to prioritize resources effectively and orchestrate intricate projects across diverse digital programs with tight deadlines proved instrumental in achieving successful campaign execution.

. Since joining Distinct Media at the startup's inception, I wore many hats, leading editorial feature production from New York, with content production hubs on both the East and West coast. I conceptualized content creation across all media formats – photography, film, copy, and digital content, working with talent and vendors and executing features on schedule and within budget. I wasn't just creating content in my time at Distinct Media; I was also shaping the brand's identity and go-to-market strategy from the ground up. This meant ensuring our creative ideas were always on target with the business goals. I managed the content calendar and editorial direction of features, curating a balanced mix of content that thrived on all platforms. To keep things running smoothly, I also led budget management and vendor relations, establishing scalable processes as the startup grew.

. At FCB Global, I wasn't just managing campaigns – I was orchestrating their entire lifecycles. From digital and print to video and outdoor advertising, I led the charge for major brands like Electronic Arts, Habitat for Humanity, and Dockers. I saw a 20% improvement in campaign workflow by revamping scheduling and fostering collaboration within our internal teams. To make everyone's lives easier, I also spearheaded the development of a centralized system for organizing assets, making them readily accessible whenever needed.

. As an Account Executive at Doremus + Co, I became a champion for B2B marketing and brand strategy for clients like Johnson & Johnson and Quintiles. Bridging the gap between client needs and creative concepts was my specialty. I did this by crafting comprehensive briefs that ensured everyone was on the same page. Managing multi-million dollar campaign budgets was also part of my repertoire. Here, my focus was on optimizing allocation and maximizing return on investment. And to round things out, I supported monthly analytics reporting, translating data into actionable insights that proved the campaigns were delivering real results.

. At Digital Pulp, I wasn't just a production coordinator – I was part of the award-winning team that developed killer digital campaigns for clients like Bausch + Lomb and Continental Airlines. I oversaw creative production, making sure everything aligned perfectly with the brand identity. Managing creative teams, which included vendors and talent, was another key responsibility. Here, my focus was on optimizing resource allocation and ensuring projects were delivered on time and within budget. I even created high-quality digital assets like banners, web pages, and copy that directly contributed to the success of the campaigns.